Let me introduce myself
Doctor of Philosophy in Business Administration
My dissertation was about:
The significance of brand experience for the online marketing of luxury goods, exemplary for the research was jewellery, plus the definition which proportion of the brand building process for luxury goods takes place online for the consumer.
Master of Business Administration
Focus on: International Business
I’m fluent in English, French, Spanish; read, spoken and written.
Projects I have been involved in so far:
- Appropriate online presentation.
- Providing a modern update for the implementation of a jewellery brand as a lifestyle brand as the company’s Marketing Director, large project in co-operation with the manufacturer and TBP Marketing.
- Co-operation regarding the development of websites including the definition of content, co-ordination of various data bases, Creating of the entire wordings for the sites, repeated updates of news and topic information.
- Generating a facebook fan community for a brand with continued updates of trendy image photos and matching wordings.
- Creating the content of a brand magazine for an international jewellery manufacturer, the magazine has been published over 2 years, with 2 annual editions in German & English.
- Co-operation with print media in the special-interest and lifestyle section with editing of press reports, selection and preparation of visual material
- Budgeting and budget control of marketing and advertising budgets.
- long-term experience in international sales / exports of technical goods for surface treatment and jewellery.